Video Australian online advertising expenditure reaches $14.7 Billion in 2023 Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.
Video IRIS.TV launches Contextual CTV Deal Library IRIS.TV announced the launch of its new contextual CTV (Connected TV) deal library. This library offers advertisers a collection of curated, video-level contextual Private Marketplaces (PMPs).
Search Google announces updates to India Election Ads Policy Google this week announced changes to its India Election ads policy. The updates are designed to ensure continued transparency and integrity within the political advertising landscape ahead of upcoming elections in India.
Social LinkedIn unveils Playbook for B2B Success in the Privacy-First Era With evolving privacy standards and the deprecation of third-party cookies, B2B marketers face a new landscape. To help them navigate these changes, LinkedIn this month released an actionable playbook outlining five key steps for maximizing performance.
Video Innovid announces granular ad performance measurement across DSPs and SSPs Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).
Data Comscore unveils Local Market Cross-Platform Ad Measurement Solution Comscore Campaign Ratings (CCR) now encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization.
Data FTC fines Avast $16.5 Million and bans sale of browsing data for advertising The Federal Trade Commission (FTC) has taken significant action against global software provider Avast, fining the company $16.5 million and banning them from selling user browsing data for advertising purposes.
Data Featured 25% of programmatic traffic fails validation, raising ad fraud concerns The Q4 SupplyChain Object (SCO) Validation Report analyzes data from Q4 2023, highlighting the prevalence of invalid traffic (IVT) and the need for stricter validation measures.
Video CTV poised for Surge as market embraces programmatic buying The study, titled "CTV, Targeting, and Sustainability - Europe 2023-2024," reveals key trends shaping the European digital media landscape, with a focus on CTV, targeting strategies, and sustainability efforts.
Retail Featured Amazon Brand Stores get granular: new metrics offer deeper customer insights Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.
Audio Featured Amazon Ads expands Sponsored Brands to Include Audible Titles Amazon Ads this week announced an expansion of its Sponsored Brands program, allowing vendors and publishers to advertise their Audible audiobooks alongside ebooks and print books in key markets.
Search Featured Google Ads API unveils v16 with enhanced features and streamlined workflows Google this week announced the release of version 16 (v16) of the Google Ads API, introducing a suite of new features designed to enhance campaign management capabilities and provide deeper campaign insights for developers.
Video Vevo partners with PubMatic to expand programmatic buying for Music Videos on CTV PubMatic this week announced a partnership with Vevo, the world's largest music video network, to expand programmatic buying across its global Connected TV (CTV) network.
Social Pinterest makes Its streaming debut with "Deliciously Entertaining" Pinterest, the popular visual inspiration platform, is venturing into the world of streaming with its first-ever original show, Deliciously Entertaining.
Audio Canadian Podcasts see steady growth in January, led by familiar favorites With an average of 11.2 million weekly downloads, Canadians consumed podcasts at a healthy rate in January. Familiar names dominated the top spots, with both English and French language podcasts seeing strong performance.
Social Featured Pinterest Gets Action-Packed in New Campaign: The P is for Performance Pinterest is taking a bold approach to showcase its growing prowess in driving results for advertisers with its new international campaign, "The P is for Performance."
Social Featured Instagram expands Creator Marketplace to connect brands and creators in 8 New Markets Instagram this week announced the expansion of its Creator Marketplace to eight new markets, making it easier for brands and creators to connect and collaborate on partnership opportunities. This follows the successful testing of the tool in the US in 2022.
Data Featured EDPB launches Free Website Auditing Tool to Boost GDPR Compliance The European Data Protection Board (EDPB) last month launched a new website auditing tool to help organizations and authorities assess compliance with the General Data Protection Regulation (GDPR).
Data Chrome unveils "Help Me Write": An AI Tool streamlining online Content Creation Google Chrome yesterday introduced Help Me Write, an innovative AI-powered feature designed to empower users with efficient and contextually relevant content creation within the browser.
Social Featured Bluesky takes a step towards an Open Social Web: Now you can host your own data Bluesky yesterday announced a significant step towards its vision: federated data hosting. This means users can now choose where their data, such as posts, likes, and follows, are stored.
Search Google Ads Scripts upgrade set for April Google Ads this week announced an upcoming update to its Scripts platform, scheduled for April 2024. This update will transition scripts to version 15 of the Google Ads API, unlocking access to advanced functionalities while introducing some breaking changes.
Search Google Ads Outlines Ideal Performance Max Campaign Structure Google Ads has released guidance on building effective campaign structures for Performance Max campaigns, emphasizing consolidation and thematic grouping.
Search Stick to Store Locations: Don't Add Geo Targets in Performance Max for Store Goals Google Ads this month emphasized the importance of avoiding additional geo targeting when using Performance Max campaigns with store goals. Doing so can hinder performance and reach irrelevant audiences.
Search Google Ads offers Brand Controls and Conversion Boosts for Performance Max Campaigns Google Ads this month has released updated information addressing two key concerns regarding Performance Max campaigns: brand safety and the benefits of upgrading existing campaigns.
Search Performance Max Campaigns: Targeting New Customers for Business Growth Google Ads has clarified the ability of Performance Max campaigns to acquire new customers, addressing concerns that they solely focus on remarketing.
