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European Commission prepares major privacy law amendments allowing AI companies to process personal data under legitimate interest, marking shift in data protection policy.
by Luis Rijo
Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
by Luis Rijo
Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.
by Luis Rijo
September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
by Luis Rijo
IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.
by Luis Rijo
Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.
by Luis Rijo
The remedies trial concludes with testimony from publishers, advertisers, and executives describing potential impacts of forced divestiture.
by Luis Rijo
RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.
by Luis Rijo
European Commission prepares major privacy law amendments allowing AI companies to process personal data under legitimate interest, marking shift in data protection policy.
by Luis Rijo
Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
European Commission prepares major privacy law amendments allowing AI companies to process personal data under legitimate interest, marking shift in data protection policy.
by Luis Rijo
Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
by Luis Rijo
Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.
by Luis Rijo
September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
by Luis Rijo
IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.
by Luis Rijo
Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.
by Luis Rijo
The remedies trial concludes with testimony from publishers, advertisers, and executives describing potential impacts of forced divestiture.
by Luis Rijo
RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.
by Luis Rijo