YouTube at 7 events this season: VidCon, DreamCon, and what it means for ads
YouTube announced a seven-stop creator event tour for 2026, starting at VidCon Anaheim on June 25, with panels on AI, brand deals, and the platform's algorithm.
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Criteo hits 2,000 brands on ChatGPT ads as Prompt Smart Ads show 4x spend lift
Criteo today disclosed over 2,000 brands advertising on ChatGPT, added three new markets, and launched Prompt Smart Ads showing 4x higher spend after activation
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Xumo brings contextual signals to linear streaming with Gracenote and IRIS.TV
Xumo today expands with Gracenote and IRIS.TV, giving advertisers program-level and frame-level signals across 2,000 FAST channels on 30 platforms worldwide.
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Meta's AV1 codec now runs on most mobile devices for video calls
Meta today detailed how AV1 now powers the majority of mobile devices on Messenger and WhatsApp calls, delivering at least 20% bitrate savings over H.264/AVC.
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Instagram for TV adds Samsung: what the big-screen push really means
Meta expands Instagram for TV to Samsung Smart TVs in the US, adding Reels casting, interest-based channels, and formats like episodic series and Live on TV.
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Smartly becomes first SaaS partner for Horizon's Blu audience API
Smartly and Horizon Media today launched an integration connecting Blu audience segments to creative and campaign workflows across social, CTV, and Google.
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Amazon A+ Content trains AI through conversions, not indexing
Amazon's A+ Content is not indexed by A9 or COSMO, but it trains Alexa for Shopping through conversions - here is what changed in 2026 and why it matters.
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LGBTQ+ allies outspend non-supporters by $17B, VAB report finds
VAB's 2026 'Stand with Pride' report finds LGBTQ+ allies spent $73B vs $56B for non-supporters, with 79% of LGBTQ+ adults aged 18-49 and Gen Z making up 40%.
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Channel 4 opens VOD inventory to five DSPs in a programmatic first
Channel 4 today added Amazon DSP, FreeWheel, Hawk, PubMatic, and Yahoo DSP as partners, opening UK broadcaster VOD ad inventory to global programmatic buyers.
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AI made campaigns slower, not faster, new Typeface data shows
Typeface's 2026 Signal Report finds enterprise campaign timelines grew longer despite AI adoption, with 34% needing 1-2 months to ship and only 16% prepared.
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Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows
Magellan AI's first-ever Q1 2026 podcast measurement report reveals 2.29% response rate, 9.74% lead conversion, and why video format changes almost everything.
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Reddit brings AI shopping ads and research tools to Cannes 2026
Reddit today launched four new ad tools at Cannes Lions 2026, with research showing nearly half of shoppers verify AI recommendations on Reddit before buying.
