Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.
by Luis Rijo
Alphabet posts $109.9B in Q1, X replaces its entire ad stack, Omnicom runs live agentic buys, and OpenAI formalizes advertiser data-sharing in one dense week.
Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers.
OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.
Norwegian DPA warns Schibsted's 39-krone privacy fee could harm vulnerable users and raises GDPR consent questions across Aftenposten, VG, Bergens Tidende.
X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI.
Alphabet Q1 2026: Google Network revenue dropped 4% to $6.97B as AI search features accelerate a structural shift of traffic away from the open web publishers.
VIOOH partners with We OOH to put 320 Brazilian DOOH screens and 1.3 billion monthly impressions into programmatic reach across 16 major Brazilian cities.
Google AdSense vignette ads can trigger the back-button hijacking it now penalizes in organic search results from June 15, exposing publishers to dual risk.