AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jul 30, 2025 SAP CEO challenges Europe's AI data center strategy amid tech sovereignty debate

SAP CEO Christian Klein discusses Europe's AI strategy during Bloomberg interview on July 13, 2025 in Germany.

SAP chief executive dismisses infrastructure investment calls, advocates software layer focus over hardware expansion in European artificial intelligence development race.

AI - Jul 30, 2025 Integral Ad Science becomes first company to receive ethical AI certification

IAS and Alliance for Audited Media logos announcing first ethical AI certification in advertising

IAS earns groundbreaking certification from Alliance for Audited Media as advertising industry adopts AI at scale.

AI - Jul 30, 2025 HubSpot launches first CRM connector for Anthropic's Claude

HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.

by Luis Rijo

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AI - Jul 30, 2025 HubSpot launches first CRM connector for Anthropic's Claude

HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.

by Luis Rijo

AI - Jul 30, 2025 SAP CEO challenges Europe's AI data center strategy amid tech sovereignty debate

SAP chief executive dismisses infrastructure investment calls, advocates software layer focus over hardware expansion in European artificial intelligence development race.

by Luis Rijo

AI - Jul 30, 2025 Integral Ad Science becomes first company to receive ethical AI certification

IAS earns groundbreaking certification from Alliance for Audited Media as advertising industry adopts AI at scale.

by Luis Rijo

Search - Jul 30, 2025 Google reports 65% surge in visual searches as AI mode drives multimodal adoption

Google AI Search VP Robby Stein discusses 65% visual search growth and multimodal features transformation

Advanced search features reach 1.5 billion monthly users while industry debates traffic impacts.

by Luis Rijo

Search - Jul 30, 2025 Google expands AI search with new canvas and video features

Google AI Mode interface processing document analysis with real-time thinking steps for slide summarization

Advanced search capabilities include real-time video analysis and AI-powered study planning across Chrome desktop.

by Luis Rijo

Search - Jul 29, 2025 Google introduces AI Mode search feature to UK users

AI Mode interface showing Edinburgh weekend recommendations with food and music suggestions for UK users.

Conversational search interface brings advanced reasoning and multimodal capabilities to British market.

by Luis Rijo

AI - Jul 29, 2025 Looker Studio introduces Code Interpreter for advanced data analysis

New Python-powered feature enables natural language queries and advanced analytics for Pro subscribers.

by Luis Rijo

AI - Jul 28, 2025 Similarweb launches dual tracking platform for AI search optimization

AI traffic dashboard showing ChatGPT dominance at 87.41% vs Perplexity's 11.77% for Nike.com referrals

Comprehensive platform measures both brand visibility and traffic from ChatGPT, Perplexity, and other AI platforms.

by Luis Rijo