Marketing strategists debate whether modern media environments have made advertising fundamentally harder—or if claims of secular stagnation miss the point entirely.

Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.

Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.

IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.

Google ad infrastructure crashes slash publisher revenue 90% while Universal Commerce Protocol debuts, as industry confronts autonomous spending hesitancy.

OpenAI announces advertising tests for ChatGPT starting in weeks, launching $8 Go tier globally while competitors already monetize AI platforms at scale.

Adobe paper reveals AI usage concentrated in creative, complex tasks requiring idea generation while routine work remains largely untouched by generative tools.

OpenAI today confirmed advertising tests for ChatGPT's free and Go tiers starting within weeks, ending months of speculation about monetization strategy.