Google introduces Explorer Access level for Ads API while application delays affect developers seeking Basic and Standard access amid surging interest.

Google's 64-page technical guide reveals that most marketed AI agents are simple prompt chains, not production-ready autonomous systems built with proper monitoring and reliability frameworks.

Amazon's Rufus AI shopping assistant reached 300 million users and generated $12 billion in incremental sales in 2025, exceeding earlier projections.

Interactive Advertising Bureau's Cohen says AI agents rewrite every rule after three decades of explosive digital advertising expansion.

Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.

IAB report reveals 75% of marketers say attribution, incrementality and MMM underperform while half scale AI adoption despite legal and accuracy concerns.

Study reveals 77% of success books on Amazon likely written by AI, with human-authored titles receiving five times more reviews as quality concerns mount.

Scope3 confirmed last week it reduced engineering and sales staff five months after previous layoffs as the Brian O'Kelley-led startup pursues agentic media trading transformation.