Latest Articles
415 Articles
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social.
Edison Research data reveals 51% monthly consumption, smart TV growth, and strong ad receptivity across diverse UK demographics.
Leading podcast company reports 60% of creators producing video content with $40.74 RPM in June.
by Luis Rijo
Leading podcast company reports 60% of creators producing video content with $40.74 RPM in June.
by Luis Rijo
Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social.
by Luis Rijo
Edison Research data reveals 51% monthly consumption, smart TV growth, and strong ad receptivity across diverse UK demographics.
by Luis Rijo
Podtrac July rankings show news content dominance as Planet Money surges 11 positions amid industry automation trends.
by Luis Rijo
Audio platform pioneer announces ChatAI app launch for Summer 2025, enabling brands to integrate GPT voice assistants.
by Luis Rijo
Monthly premium costs increase from €10.99 to €11.99 for subscribers across South Asia, Middle East, Africa, Europe, Latin America, and Asia-Pacific regions.
by Luis Rijo
Despite reaching 276 million Premium subscribers, streaming giant's ad business struggled with execution challenges amid market transition.
by Luis Rijo
Weekly podcast consumption patterns show shifts in measurement methodology and audience behavior.
by Luis Rijo