Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Audio - Jul 11, 2025 Spotify expands automated podcast buying to 170 million listeners

Young woman listening to Spotify podcasts with headphones, representing automated podcast advertising reach to 170M listeners

Streaming platform extends Ad Exchange and Ads Manager access to premium podcast inventory across 12 markets.

Audio - Jul 04, 2025 Spotify partners with Reading Agency for Summer Reading Challenge audiobooks

Streaming giant expands content accessibility through U.K. literacy initiative, targeting 600,000 children with audio format options.

Gen Z shopper responds to digital audio ads vs Baby Boomer reading print materials in retail store

Audio - Jul 12, 2025 Gen Z buys 5x more from in-store audio ads than Baby Boomers

Vibenomics study exposes major generational gaps in how shoppers respond to retail advertising.

by Luis Rijo

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Audio - Jul 12, 2025 Gen Z buys 5x more from in-store audio ads than Baby Boomers

Vibenomics study exposes major generational gaps in how shoppers respond to retail advertising.

by Luis Rijo

Audio - Jul 11, 2025 Spotify expands automated podcast buying to 170 million listeners

Streaming platform extends Ad Exchange and Ads Manager access to premium podcast inventory across 12 markets.

by Luis Rijo

Audio - Jul 04, 2025 Spotify partners with Reading Agency for Summer Reading Challenge audiobooks

Streaming giant expands content accessibility through U.K. literacy initiative, targeting 600,000 children with audio format options.

by Luis Rijo

Audio - Jun 30, 2025 SiriusXM launches dedicated 24/7 wrestling audio channel starting July 1

SiriusXM announces Pro Wrestling Nation 24/7 on channel 156 with multi-year LaGreca deal and celebrity host lineup.

by Luis Rijo

Audio - Jun 30, 2025 Apple Music marks decade with new 15,000-square-foot studio

Apple Music's new studio features advanced Spatial Audio technology for immersive sound production

Streaming service launches Los Angeles creative hub as audio advertising market grows 23.6% annually.

by Luis Rijo

Audio - Jun 29, 2025 Digital audio measurement gains standardized approach to solve investment gap

IAB's 2025 guide on measuring digital audio in Media Mix Models to solve investment gap in advertising.

Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend.

by Luis Rijo

Audio - Jun 16, 2025 Google introduces audio overviews for search queries in Labs experiment

Google launches conversational audio summaries powered by Gemini models for hands-free search experience.

by Luis Rijo

Audio - Jun 08, 2025 Spotify launches United Airlines partnership for seatback entertainment

Spotify interface on United Airlines seatback screen showing podcasts and audiobooks in-flight

Spotify partners with United Airlines offering 450+ hours of content across 130,000+ seatback screens with 4K quality starting June 2025.

by Luis Rijo