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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

AI   -   Jul 14, 2025 NotebookLM introduces featured notebooks with expert-curated content
NotebookLM featured notebooks interface showing Shakespeare, earnings reports, and travel guides sections.

Google launches featured notebooks section with content from The Economist, The Atlantic, and expert authors on July 14.

Audio   -   Jul 12, 2025 Gen Z buys 5x more from in-store audio ads than Baby Boomers
Gen Z shopper responds to digital audio ads vs Baby Boomer reading print materials in retail store

Vibenomics study exposes major generational gaps in how shoppers respond to retail advertising.

Industry executives debate programmatic curation benefits at IAB Europe's Virtual Programmatic Day panel
Display   -   Jul 14, 2025 Industry leaders clash over curation benefits

Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.

by Luis Rijo
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Display   -   Jul 14, 2025 Industry leaders clash over curation benefits
Industry executives debate programmatic curation benefits at IAB Europe's Virtual Programmatic Day panel

Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.

by Luis Rijo
AI   -   Jul 14, 2025 NotebookLM introduces featured notebooks with expert-curated content
NotebookLM featured notebooks interface showing Shakespeare, earnings reports, and travel guides sections.

Google launches featured notebooks section with content from The Economist, The Atlantic, and expert authors on July 14.

by Luis Rijo
Audio   -   Jul 12, 2025 Gen Z buys 5x more from in-store audio ads than Baby Boomers
Gen Z shopper responds to digital audio ads vs Baby Boomer reading print materials in retail store

Vibenomics study exposes major generational gaps in how shoppers respond to retail advertising.

by Luis Rijo
Audio   -   Jul 11, 2025 Spotify expands automated podcast buying to 170 million listeners
Young woman listening to Spotify podcasts with headphones, representing automated podcast advertising reach to 170M listeners

Streaming platform extends Ad Exchange and Ads Manager access to premium podcast inventory across 12 markets.

by Luis Rijo
Audio   -   Jul 04, 2025 Spotify partners with Reading Agency for Summer Reading Challenge audiobooks
Story Garden illustrations by Dapo Adeola, illustrations and logo © The Reading Agency 2025

Streaming giant expands content accessibility through U.K. literacy initiative, targeting 600,000 children with audio format options.

by Luis Rijo
Audio   -   Jun 30, 2025 SiriusXM launches dedicated 24/7 wrestling audio channel starting July 1
SiriusXM Pro Wrestling Nation 24/7 channel logo debuts on channel 156 starting July 1, 2025

SiriusXM announces Pro Wrestling Nation 24/7 on channel 156 with multi-year LaGreca deal and celebrity host lineup.

by Luis Rijo
Audio   -   Jun 30, 2025 Apple Music marks decade with new 15,000-square-foot studio
Apple Music's new studio features advanced Spatial Audio technology for immersive sound production

Streaming service launches Los Angeles creative hub as audio advertising market grows 23.6% annually.

by Luis Rijo
Audio   -   Jun 29, 2025 Digital audio measurement gains standardized approach to solve investment gap
IAB's 2025 guide on measuring digital audio in Media Mix Models to solve investment gap in advertising.

Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend.

by Luis Rijo
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