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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Video   -   Feb 15, 2026 Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
Channel allocation shifts from 2023-2025 show display growing to 15%, social dropping to 17%, linear TV declining

New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.

Audio   -   Feb 15, 2026 SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast
SiriusXM NASCAR Radio logo featuring orange gradient background and racing-inspired branding elements.

SiriusXM announces comprehensive Daytona 500 coverage including 10 driver audio channels, live race broadcasts, and special Dale Jr podcast episode from track.

AudioGo and TapClicks integration unifies audio advertising reporting with marketing analytics data
Audio   -   Feb 15, 2026 AudioGo's reporting integration might actually make audio data usable

AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.

by Luis Rijo
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Audio   -   Feb 15, 2026 AudioGo's reporting integration might actually make audio data usable
AudioGo and TapClicks integration unifies audio advertising reporting with marketing analytics data

AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.

by Luis Rijo
Video   -   Feb 15, 2026 Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
Channel allocation shifts from 2023-2025 show display growing to 15%, social dropping to 17%, linear TV declining

New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.

by Luis Rijo
Audio   -   Feb 15, 2026 SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast
SiriusXM NASCAR Radio logo featuring orange gradient background and racing-inspired branding elements.

SiriusXM announces comprehensive Daytona 500 coverage including 10 driver audio channels, live race broadcasts, and special Dale Jr podcast episode from track.

by Luis Rijo
Audio   -   Feb 14, 2026 Podcast ad spending hits 32% growth but you won't believe what's driving it
Vintage microphone surrounded by dollar bills and smartphones illustrating podcast ad growth

Magellan AI's Q4 2025 report shows podcast advertising surged 32% year-over-year, with shaving brands leading 77% growth as 1,482 new advertisers test the channel.

by Luis Rijo
Audio   -   Feb 14, 2026 DAX US secures exclusive audio access to 200+ college sports networks
College sports stadium with audio waveforms visualizing live digital broadcast streaming to fans nationwide

DAX US partners with Learfield to monetize digital audio streams across collegiate basketball tournaments and football season through programmatic sales.

by Luis Rijo
Audio   -   Feb 13, 2026 Netflix soundtrack holds YouTube's top spot as regional charts splinter
YouTube's music charts

Golden from KPop Demon Hunters maintains global #1 with 39.8M views while Big Guy tops US charts, revealing platform's territorial fragmentation.

by Luis Rijo
Audio   -   Feb 11, 2026 SiriusXM beats guidance with $1.26B free cash flow as podcast ads surge 41%
SiriusXM podcast advertising surges 41% with audio waveforms and growth metrics visualization

Audio entertainment company stabilizes business with flat 2026 outlook while Howard Stern renewal and companion subscriptions drive retention improvements.

by Luis Rijo
Audio   -   Feb 08, 2026 Amazon makes its AI assistant free for Prime members in subscription gambit
Echo Show display featuring Alexa+ home screen with recipes, shopping lists, smart home controls, and calendar

Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.

by Luis Rijo
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