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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   Mar 30, 2026 YouTube sneaks into Android Auto - but only as audio controls
YouTube media controls appearing on an Android Auto dashboard alongside Google Maps navigation.

YouTube now appears in Android Auto's media controls, letting drivers play, pause, and skip content. Video playback remains blocked. Premium subscription required.

Audio   -   Mar 29, 2026 Music streaming is "minutes away from being obsolete"
Jimmy Iovine on David Senra's Founders podcast discussing streaming's future, February 2026.

Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.

Sports podcast infrastructure deal: NBC Sports and Triton Digital partnership for audio monetization
Audio   -   Apr 04, 2026 NBC Sports picks Triton Digital for podcast infrastructure - here's what it means

NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization.

by Luis Rijo
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Audio   -   Apr 04, 2026 NBC Sports picks Triton Digital for podcast infrastructure - here's what it means
Sports podcast infrastructure deal: NBC Sports and Triton Digital partnership for audio monetization

NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization.

by Luis Rijo
Audio   -   Mar 30, 2026 YouTube sneaks into Android Auto - but only as audio controls
YouTube media controls appearing on an Android Auto dashboard alongside Google Maps navigation.

YouTube now appears in Android Auto's media controls, letting drivers play, pause, and skip content. Video playback remains blocked. Premium subscription required.

by Luis Rijo
Audio   -   Mar 29, 2026 Music streaming is "minutes away from being obsolete"
Jimmy Iovine on David Senra's Founders podcast discussing streaming's future, February 2026.

Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.

by Luis Rijo
Audio   -   Mar 24, 2026 Magellan AI finally measures broadcast radio like digital - but can it close the gap?
Magellan AI dashboard showing podcast ad placements by advertiser, date and media type.

Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time.

by Luis Rijo
Audio   -   Mar 24, 2026 NO BATIDÃO hits week 21 — and these charts tell you why it won't stop
YouTube Music weekly charts: NO BATIDÃO holds global #1 for 21st week on Shorts

YouTube's weekly music charts for mid-March 2026 show NO BATIDÃO at global #1 for a 21st week, with sharp regional splits across 15 territories and a Shorts chart that explains everything.

by Luis Rijo
Video   -   Mar 22, 2026 K-Pop Demon Hunters' Oscar win shows what cinema does that streaming can't
Three animated K-Pop Demon Hunters characters wielding glowing weapons against a blue backdrop.

K-Pop Demon Hunters won two Oscars in March 2026. VAB data shows cinema builds fandom-aligned audiences that outperform digital channels on brand recall and purchase.

by Luis Rijo
Audio   -   Mar 17, 2026 Podtential launches today to close the gap independent podcasters can't bridge alone
Wade Kingsley, founder of Podtential, at a podcast studio desk with microphone on launch day.

Podtential launches today in Melbourne with a 100-point diagnostic tool targeting mid-tier independent podcasters who lack structured support to reach commercial viability.

by Luis Rijo
Audio   -   Mar 15, 2026 Shorts decides the charts now - and this week's data proves it
Brazilian phonk mascot from NO BATIDÃO, the track dominating YouTube Shorts for 20 weeks globally.

YouTube's Mar 6–12, 2026 charts show NO BATIDÃO ruling Shorts for week 19 while BLACKPINK's GO slides from its global #1 debut to #20 in just seven days.

by Luis Rijo
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