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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   Dec 26, 2025 iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers

Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.

AI   -   Dec 26, 2025 Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks

Amazon extends voice assistant booking capabilities across hotels, home services, and wellness appointments coming throughout 2026, expanding agentic commerce infrastructure.

YouTube pulls the plug on Billboard charts after streaming weight dispute
Audio   -   Dec 28, 2025 YouTube pulls the plug on Billboard charts after streaming weight dispute

YouTube withdraws streaming data from Billboard charts after January 16, 2026, ending decade-long partnership over ad-supported versus subscription weighting.

by Luis Rijo
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Audio   -   Dec 28, 2025 YouTube pulls the plug on Billboard charts after streaming weight dispute
YouTube pulls the plug on Billboard charts after streaming weight dispute

YouTube withdraws streaming data from Billboard charts after January 16, 2026, ending decade-long partnership over ad-supported versus subscription weighting.

by Luis Rijo
Audio   -   Dec 26, 2025 iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers

Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.

by Luis Rijo
AI   -   Dec 26, 2025 Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks

Amazon extends voice assistant booking capabilities across hotels, home services, and wellness appointments coming throughout 2026, expanding agentic commerce infrastructure.

by Luis Rijo
AI   -   Dec 23, 2025 Google delays Gemini's complete takeover of Assistant until 2026
Google Nest speaker with Gemini AI colorful logo replacing Assistant on smart home devices in 2026

Google pushes Gemini's full replacement of Assistant into 2026 after announcing 2025 completion. The transition affects millions of mobile users and smart devices.

by Luis Rijo
Data   -   Dec 20, 2025 Deezer's marketing partner hit with €1 million in processor violations
Deezer's marketing partner hit with €1 million in processor violations

France's data protection authority fined Israeli marketing platform Optimove €1 million on December 11, 2025, for systematic GDPR violations affecting 9.8 million French users in a breach exposing Deezer customer data.

by Luis Rijo
Audio   -   Dec 20, 2025 Why your podcast ads are missing affluent seniors and burning budget on 25-year-olds
Why your podcast ads are missing affluent seniors and burning budget on 25-year-olds

New global study shows advertisers waste spend on narrow demographic while ignoring valuable 55+ audiences. Brand safety filters block engaged listeners across five markets.

by Luis Rijo
Audio   -   Dec 20, 2025 LiveOne bets big on connected car streaming as audio ad revenue jumps 30%
LiveOne

LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.

by Luis Rijo
Audio   -   Dec 18, 2025 Bauer Media Audio brings Audiomob's gaming audio ads to eight markets
Bauer Media Audio brings Audiomob's gaming audio ads to eight markets

Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming.

by Luis Rijo
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