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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Video   -   Apr 19, 2026 Most marketers say creative matters - almost none actively optimize it
Bar chart: 36.9% of marketers expect 11-20% performance lift from real-time creative optimization

Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.

Search   -   Apr 18, 2026 US digital ad revenue hits $294.6B in 2025 - social and video lead the surge
IAB 2025 US digital ad revenue by category: social leads at $117.7B, search $114.2B.

IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.

Maryann Alvarez and Gretchen Waller, Bleav Directors of Partnerships for podcast ad sales.
Audio   -   Apr 21, 2026 Bleav hires two directors of partnerships to grow its 500M-download ad network

Bleav appoints Maryann Alvarez and Gretchen Waller as Directors of Partnerships to scale podcast and sports media advertising across its 500+ show network.

by Luis Rijo
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Audio   -   Apr 21, 2026 Bleav hires two directors of partnerships to grow its 500M-download ad network
Maryann Alvarez and Gretchen Waller, Bleav Directors of Partnerships for podcast ad sales.

Bleav appoints Maryann Alvarez and Gretchen Waller as Directors of Partnerships to scale podcast and sports media advertising across its 500+ show network.

by Luis Rijo
Video   -   Apr 19, 2026 Most marketers say creative matters - almost none actively optimize it
Bar chart: 36.9% of marketers expect 11-20% performance lift from real-time creative optimization

Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.

by Luis Rijo
Search   -   Apr 18, 2026 US digital ad revenue hits $294.6B in 2025 - social and video lead the surge
IAB 2025 US digital ad revenue by category: social leads at $117.7B, search $114.2B.

IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.

by Luis Rijo
Audio   -   Apr 16, 2026 Audioboom Q1 2026: revenue surges 30% as video bets begin paying off
Audioboom

Audioboom reports Q1 2026 revenue of $22.5M, up 30% year-on-year, as Showcase marketplace and video partnerships with Spotify and Apple drive record distribution.

by Luis Rijo
Audio   -   Apr 13, 2026 Spotify's new carousel ads and playlist tools put brands inside the fan moment
Spotify Carousel Ads showing swipeable product cards in the Now Playing view on mobile.

Spotify on March 31 unveiled carousel ads, revamped sponsored playlists, split testing, and automated bidding for advertisers managing campaigns in Ads Manager.

by Luis Rijo
AI   -   Apr 10, 2026 Spotify's Prompted Playlist adds podcasts for Premium users in seven markets
Spotify Prompted Playlist beta interface showing podcast prompt input and weekly update scheduling.

Spotify expanded Prompted Playlist on April 7 to include podcasts for Premium users across the US, UK, Canada, Ireland, Australia, New Zealand, and Sweden.

by Luis Rijo
Audio   -   Apr 10, 2026 Spotify gives all users video on/off switch starting this month
Spotify Settings showing Videos and Canvas toggles for Music videos, Canvas, and All other videos.

Spotify today announced new video controls rolling out globally, letting Premium, Basic, and free-tier users toggle Canvas visuals and podcast videos through Settings.

by Luis Rijo
Data   -   Apr 04, 2026 Basis launches Compass: the DSP that turns a brief into a live campaign in minutes
Basis Compass agentic AI tool logo for omnichannel media planning and campaign automation

Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%.

by Luis Rijo
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