German court clarifies cookie banner compliance requirements
Appeals court ruling challenges data authority's broad interpretation of consent mandates.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Digital ad tech firms showcase carbon reduction wins
Companies report achieving up to 44 tons of CO2 reduction through optimized campaigns and supply chain innovations.
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Microsoft declares traditional web dead as agentic systems emerge
CEO reveals 30% AI code generation milestone while unveiling autonomous agent infrastructure that replaces conventional web interactions through interconnected AI workflows.
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WordPress unveils enhanced newsletter features to rival Substack
WordPress.com Newsletter expands capabilities with streamlined imports and reduced subscription fees as platform competition intensifies.
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Google cuts incrementality testing budget requirements to $5,000 minimum
Lower entry thresholds and Bayesian statistics enable smaller advertisers to measure campaign effectiveness accurately.
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Google to fix AI Mode tracking bug affecting referrer data
Google confirms AI Mode referrer tracking issue was unintentional and will fix noreferrer elements.
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CNIL publishes privacy recommendations for mobile apps
French data protection authority outlines clearer responsibilities for all app stakeholders.
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GAM to replace reports tool with interactive reports by 2026
Next-generation reporting solution promises enhanced analytics capabilities for publishers.
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Google kills non-personalized ads control in European settings
How publishers must adapt to the major AdSense privacy control change.
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Amazon expands brand measurement tool to Japanese market
Japanese advertisers gain access to brand impact measurement capabilities through Amazon's tool.
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Belgian court limits IAB Europe's role in TCF framework
IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.
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Apple brings expert ratings to Maps with MICHELIN Guide integration
Enhanced Maps app adds top restaurant and hotel rankings, with The Infatuation and Golf Digest coming soon.
