Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Jun 15, 2025 esome and AudienceProject expand CTV measurement partnership

German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.

Data - Jun 11, 2025 Apple unveils enhanced App Analytics features with new monetization tools

Apple announces major App Analytics expansion with 100+ new metrics, subscription insights, and offer tracking for iOS developers.

Data - Jun 15, 2025 Innovid launches pixel-free purchase attribution platform

Platform connects TV ad exposures to sales lift using 18 billion annual transactions

by Luis Rijo

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Latest Articles 2235 Articles

Data - Jun 15, 2025 Innovid launches pixel-free purchase attribution platform

Platform connects TV ad exposures to sales lift using 18 billion annual transactions

by Luis Rijo

Data - Jun 15, 2025 esome and AudienceProject expand CTV measurement partnership

German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.

by Luis Rijo

Data - Jun 11, 2025 Apple unveils enhanced App Analytics features with new monetization tools

Apple announces major App Analytics expansion with 100+ new metrics, subscription insights, and offer tracking for iOS developers.

by Luis Rijo

Data - Jun 11, 2025 Apple expands AdAttributionKit with new tracking features for mobile ads

Apple engineers present new AdAttributionKit features at WWDC25 for mobile app advertising measurement.

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

by Luis Rijo

Data - Jun 09, 2025 Apple unveils universal design overhaul at WWDC 2025

Apple unveils Liquid Glass design and new OS versions at WWDC 2025 with Foundation Models for devs.

by Luis Rijo

Data - Jun 09, 2025 DoubleVerify launches carbon tracking tool for digital advertising campaigns

DoubleVerify carbon tracking dashboard shows 34% and 58% emission reductions across ad campaigns

Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains.

by Luis Rijo

Data - Jun 09, 2025 Sprinklr reports mixed Q1 results amid customer retention challenges

Sprinklr's core differentiators: unified platform, AI models, and customer ROI benefits outlined.

Unified customer experience platform shows revenue growth but faces margin pressure from rising infrastructure costs.

by Luis Rijo

Data - Jun 09, 2025 Taboola unveils AI-powered predictive audience targeting

Advertising platform reports 270% conversion increases with new machine learning feature.

by Luis Rijo