The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.

Acquisition aims to streamline first-party data integration for publishers amid identity challenges.

European Commission scrutiny goes deeper than written rules according to Meta's DMA report.

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.

Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.

New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.

New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies.

New analytics tool enables mobile app publishers to compare advertising performance with industry peers across platforms.