New Brand Report feature provides consolidated reach and frequency data across advertising campaigns with technical improvements.

PPC Land's most-read articles show privacy, platform changes and regulatory matters dominate reader interest in 2024.

New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.

A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.

Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.

Cariad's security breach reveals detailed location data and personal information of electric vehicle owners across Europe

Major Swiss publishers partner with Google for news licensing, raising questions about media market dynamics and content access.

An in-depth look at how Google AdSense's ad serving limits work, what triggers them, and their effects on website monetization.