Cloudflare blocks largest cyber attack ever
Cybersecurity firm Cloudflare successfully defends against record-breaking online attack, ensuring internet stability.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Gmail's new summary cards
Google unveils enhanced Gmail summary cards for purchases, events, bills, and travel, plus a new "Happening Soon" section.
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Google Analytics unveils Deep Link Recommendation feature
Google Analytics introduces a new recommendation feature to identify and fix broken deep links, enhancing app user experience.
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Optimizely acquires NetSpring
Optimizely's acquisition of NetSpring brings warehouse-native analytics to its digital experience platform, enhancing experimentation capabilities.
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Adform expands data offerings, maintains MRC accreditation
Adform partners with Mastercard, retains MRC accreditation, and enhances programmatic guaranteed workflow in latest updates
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Amazon unveils new Optimal Frequency solution for ad campaigns
Amazon Marketing Cloud introduces a self-serve tool to help advertisers manage ad frequency and improve campaign efficiency.
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Google adds new error types to TCF Report for enhanced CMP compliance
Google introduces errors 9.1 and 10.1 to help publishers troubleshoot certified CMP coverage in EEA, UK, and Switzerland.
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Apple introduces new regional Age Ratings for apps in Australia and France
Apple unveils plans for regional age ratings in Australia and France, enhancing App Store safety measures for users.
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IAB Tech Lab launches PAIR protocol for first-party data matching
New open standard enables advertisers and publishers to match audiences privately without third-party cookies.
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Adobe Experience Cloud enhances AI Content optimization for marketers
New Adobe tools measure and personalize AI-generated marketing content, boosting ROI through real-time experimentation and insights.
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Safari 18.0: New features enhance web browsing across Apple devices
Apple's latest Safari update introduces Distraction Control, Video Viewer, WebXR support, and improved web apps for enhanced browsing.
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W3C elects new board of directors: 7 leaders shaping the web's future
W3C members have chosen 7 directors to guide web standards for the next 2 years, marking a crucial phase in the consortium's evolution as an independent entity.
