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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Dec 26, 2024 Dutch regulator fines Coolblue over cookie consent violations in online shop
Cookie Consent example popup

The Dutch Data Protection Authority imposes a €40,000 penalty on Coolblue for automatically assuming visitor consent for cookies.

Data   -   Dec 25, 2024 New AdMob policy requires app-ads.txt from January 2025

Google AdMob introduces mandatory app verification through app-ads.txt implementation for new apps starting January 2025.

Data visualization showing Chrome autofill's impact: reduced form abandonment and faster checkout times
Data   -   Dec 26, 2024 Chrome browser enhances form autofill to reduce checkout abandonment rates

Google's Chrome team releases autofill improvements showing 75% reduction in form abandonment and 35% faster completion times.

by Luis Rijo
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Data   -   Dec 26, 2024 Chrome browser enhances form autofill to reduce checkout abandonment rates
Data visualization showing Chrome autofill's impact: reduced form abandonment and faster checkout times

Google's Chrome team releases autofill improvements showing 75% reduction in form abandonment and 35% faster completion times.

by Luis Rijo
Data   -   Dec 26, 2024 Dutch regulator fines Coolblue over cookie consent violations in online shop
Cookie Consent example popup

The Dutch Data Protection Authority imposes a €40,000 penalty on Coolblue for automatically assuming visitor consent for cookies.

by Luis Rijo
Data   -   Dec 25, 2024 New AdMob policy requires app-ads.txt from January 2025

Google AdMob introduces mandatory app verification through app-ads.txt implementation for new apps starting January 2025.

by Luis Rijo
Data   -   Dec 25, 2024 Magnite expands audience data solution across India and Southeast Asian markets

Independent ad tech firm Magnite launches publisher-focused audience targeting solution in Asia, expanding data monetization capabilities.

by Luis Rijo
Data   -   Dec 25, 2024 Ryanair faces GDPR complaint over mandatory facial recognition for new accounts

Privacy group noyb files complaint against Ryanair's biometric verification system, citing violations of EU data protection laws.

by Luis Rijo
Data   -   Dec 25, 2024 New Google technical guide shows how to validate app privacy consent settings

Detailed documentation reveals step-by-step process for Android developers to verify consent mode implementation in mobile apps.

by Luis Rijo
Data   -   Dec 25, 2024 IAB Europe announces cross-industry digital advertising conference in Brussels
Advertising Horizons

Key industry leaders and policymakers gather to discuss digital skills, privacy, and innovation at IAB Europe's event on February 4.

by Luis Rijo
Data   -   Dec 25, 2024 Integral Ad Science expands measurement capabilities on Kwai social platform
Integral Ad Science expands measurement capabilities on Kwai

New brand safety and viewability tools launch for advertisers reaching over 100 million users across Brazil and Indonesia markets.

by Luis Rijo
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