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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The Dutch Data Protection Authority imposes a €40,000 penalty on Coolblue for automatically assuming visitor consent for cookies.
Google AdMob introduces mandatory app verification through app-ads.txt implementation for new apps starting January 2025.
Google's Chrome team releases autofill improvements showing 75% reduction in form abandonment and 35% faster completion times.
by Luis Rijo
Google's Chrome team releases autofill improvements showing 75% reduction in form abandonment and 35% faster completion times.
by Luis Rijo
The Dutch Data Protection Authority imposes a €40,000 penalty on Coolblue for automatically assuming visitor consent for cookies.
by Luis RijoGoogle AdMob introduces mandatory app verification through app-ads.txt implementation for new apps starting January 2025.
by Luis RijoIndependent ad tech firm Magnite launches publisher-focused audience targeting solution in Asia, expanding data monetization capabilities.
by Luis RijoPrivacy group noyb files complaint against Ryanair's biometric verification system, citing violations of EU data protection laws.
by Luis RijoDetailed documentation reveals step-by-step process for Android developers to verify consent mode implementation in mobile apps.
by Luis Rijo
Key industry leaders and policymakers gather to discuss digital skills, privacy, and innovation at IAB Europe's event on February 4.
by Luis Rijo
New brand safety and viewability tools launch for advertisers reaching over 100 million users across Brazil and Indonesia markets.
by Luis Rijo