Google implements new frameworks for transatlantic data transfers
Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Apple unveils iPhone 16 lineup with Powerful A18 Chip and AI Features
New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.
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Google promotes AI for SEO, raising questions in digital marketing community
Google's recommendation to use AI for SEO tasks sparks debate among marketers about best practices and potential consequences.
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Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly
Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.
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Adobe stock tumbles despite record Q3 revenue as outlook disappoints investors
Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.
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Comprehensive Ad Tech Glossary
This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.
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Oracle Privacy Settlement: Steps to submit your claim
Learn how to file a claim in the $115 million Oracle privacy settlement before the October 17, 2024 deadline.
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Google introduces Confidential Matching to enhance advertiser data
New technology aims to simplify data protection for businesses using first-party information.
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Proximic Report reveals data privacy laws' impact on digital advertising
New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.
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Google unveils enhanced Trending Now feature for real-time search insights
Google's updated Trending Now tool offers marketers and content creators powerful data on rising search trends and user behavior.
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InMobi secures $100 Million funding for AI-driven expansion
Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.
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Google launches Demand Gen pulse tool
New open-source solution aims to simplify reporting and improve performance for Demand Gen campaigns.
