Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Dec 18, 2024 Microsoft Clarity and OneTrust announce major changes to consent management

Recent changes by Microsoft Clarity and OneTrust signal a shift in how websites must handle user consent for analytics and tracking.

Data - Dec 18, 2024 Google updates platform policies with focus on privacy and emerging ad surfaces

Major policy changes announced for Google's advertising platforms, covering privacy tech and new ad environments, effective February 2025.

Netflix Data Privacy Case Timeline: 2018-2024

Data - Dec 18, 2024 Netflix fined €4.75 million for data transparency failures between 2018-2020

Dutch Data Protection Authority penalizes Netflix for inadequate personal data disclosures, following a five-year investigation.

by Luis Rijo

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Data - Dec 18, 2024 Netflix fined €4.75 million for data transparency failures between 2018-2020

Dutch Data Protection Authority penalizes Netflix for inadequate personal data disclosures, following a five-year investigation.

by Luis Rijo

Data - Dec 18, 2024 Microsoft Clarity and OneTrust announce major changes to consent management

Recent changes by Microsoft Clarity and OneTrust signal a shift in how websites must handle user consent for analytics and tracking.

by Luis Rijo

Data - Dec 18, 2024 Google updates platform policies with focus on privacy and emerging ad surfaces

Major policy changes announced for Google's advertising platforms, covering privacy tech and new ad environments, effective February 2025.

by Luis Rijo

Data - Dec 17, 2024 French data protection authority orders websites to fix misleading cookie banners

CNIL issues formal notices to website publishers over dark patterns in cookie consent interfaces, giving one month to comply.

by Luis Rijo

Video - Dec 15, 2024 TripleLift expands streaming measurement capabilities with iSpot integration

New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.

by Luis Rijo

Data - Dec 15, 2024 Looker Studio enhances data visualization with new features and partnerships

Latest Looker Studio updates introduce advanced visualization options, partner integrations, and enterprise features for data analytics.

by Luis Rijo

Data - Dec 15, 2024 OpenX and ID5 expand reach in Safari with new partnership technology

Recent integration shows 58% reach increase in Safari desktop traffic through identity mapping solution for advertisers and publishers.

by Luis Rijo

Data - Dec 15, 2024 Microsoft expands Markdown ecosystem with new document conversion tool

Tech giants Microsoft and Google enhance Markdown integration in their office suites, signaling wider adoption of plain text formats.

by Luis Rijo