Google Ad Manager: Limited Private Auction reporting issue affects some users
Google reports minor attribution problem for some Ad Manager users, affecting limited Private Auction impressions in reporting data. Updates expected.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Microsoft Clarity now essential app for marketers in HubSpot Marketplace
Microsoft Clarity integration with HubSpot recognized as crucial tool for marketers, offering enhanced user insights and streamlined workflows.
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Zeta Global and Yahoo announce partnership for AI-powered marketing
Collaboration aims to enhance Yahoo's email marketing and audience targeting using Zeta's AI platform for improved engagement.
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Facebook Ads introduces new location targeting feature, expanding audience reach
Meta unveils a new option in Facebook Ads, allowing advertisers to reach users interested in specific locations, potentially doubling audience size.
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Chrome bolsters security with upgraded safety check and permissions control
Google's Chrome browser introduces improved Safety Check, easier notification management, and one-time permissions for enhanced user security.
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Amazon CEO announces return to full-time office work and organizational changes
Amazon's Andy Jassy outlines plans for full-time office return and managerial restructuring to enhance company culture.
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Report finds significant bias in BBC's coverage of Israel-Hamas war
Study analyzes over 8 million words of BBC content, revealing pro-Palestinian slant.
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Audience360 and ID5 join forces to address digital signal loss
Audience360's collaboration with ID5 and Adform yields impressive results in cookieless targeting, paving the way for future-proof digital advertising.
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Oxford researcher analyzes limitations of new EU AI
Professor Sandra Wachter's recent research reveals regulatory loopholes in the EU AI Act, Product Liability Directive, and AI Liability Directive that may fail to address key ethical issues in AI development.
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California's AB 3048: New law mandates privacy opt-out in Browsers and Phones
Assembly Bill 3048 requires web browsers and mobile OS to include easy opt-out settings for data sharing by 2026.
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Google enhances Looker Studio with AI, new connectors, and pivot table features
Looker Studio adds Gemini-powered analytics, 5 partner connectors, and pivot table text wrapping in latest update.
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StackAdapt and Adsquare launch integrated Footfall Attribution solution
New partnership enables advertisers to track in-store visits after digital ad exposure, enhancing campaign optimization across global markets.
