Announcement

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Dec 07, 2024 Looker Studio expands natural language capabilities with Gemini integration
Conversational Analytics

Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features

Data   -   Dec 07, 2024 Experian acquires Audigent to boost data capabilities in advertising ecosystem
Experian acquires Audigent to boost data capabilities in advertising ecosystem

Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.

Taiwan's online advertising platform regulations
Data   -   Dec 07, 2024 Taiwan designates Google as regulated online advertising platform under anti-fraud law

Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.

by Luis Rijo
Other Tags
Latest Articles 2245 Articles
Data   -   Dec 07, 2024 Taiwan designates Google as regulated online advertising platform under anti-fraud law
Taiwan's online advertising platform regulations

Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.

by Luis Rijo
Data   -   Dec 07, 2024 Looker Studio expands natural language capabilities with Gemini integration
Conversational Analytics

Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features

by Luis Rijo
Data   -   Dec 07, 2024 Experian acquires Audigent to boost data capabilities in advertising ecosystem
Experian acquires Audigent to boost data capabilities in advertising ecosystem

Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.

by Luis Rijo
Data   -   Dec 07, 2024 Google bid manager API expands reach data inclusion with new confidence filter
Technical diagram showing timeline and data filtering changes in Google's bid manager API from Nov 2024 to Feb 2025.

Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.

by Luis Rijo
Data   -   Dec 07, 2024 Nielsen integrates TikTok data into cross-media measurement system for advertisers
Nielsen integrates TikTok data

Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.

by Luis Rijo
Data   -   Dec 07, 2024 Court orders OpenAI to disclose employees' social media messages in copyright case

Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.

by Luis Rijo
Data   -   Dec 07, 2024 Google details comprehensive web crawling process in new technical document
Web crawling process

New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.

by Luis Rijo
Data   -   Dec 07, 2024 Opera advertising arm receives top industry certification for security standards
Opera Ads achieves TAG Platinum status

Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.