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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Dec 07, 2024 Life event consumer study shows shifting brand engagement patterns
Life event consumer study shows shifting brand engagement patterns

New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.

Data   -   Dec 07, 2024 Google Analytics streamlines key event tracking with one-click recommendations
Key Event GA4

New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency.

Amazon Marketing Stream Architecture
Data   -   Dec 07, 2024 Amazon debuts data streaming service for advertising metrics optimization

New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.

by Luis Rijo
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Latest Articles 2245 Articles
Data   -   Dec 07, 2024 Amazon debuts data streaming service for advertising metrics optimization
Amazon Marketing Stream Architecture

New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.

by Luis Rijo
Data   -   Dec 07, 2024 Life event consumer study shows shifting brand engagement patterns
Life event consumer study shows shifting brand engagement patterns

New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.

by Luis Rijo
Data   -   Dec 07, 2024 Google Analytics streamlines key event tracking with one-click recommendations
Key Event GA4

New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency.

by Luis Rijo
Data   -   Dec 07, 2024 European data protection board unveils new strategy for cross-regulatory cooperation
EDPB

EDPB announces initiatives to align GDPR with EU digital laws and increase support for SMEs in latest strategic framework.

by Luis Rijo
Data   -   Dec 07, 2024 Microsoft Advertising Platform integrates with Mediaocean for automated orders
Prisma Mediaocean

New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.

by Luis Rijo
Data   -   Dec 07, 2024 Wikipedia traffic shifts: From ChatGPT to Politics as top draw 2023-2024
Wikipedia most viewed articles in 2023 and in 2024

Analysis reveals how reader interests shifted from AI dominance in 2023 to political engagement in election year 2024.

by Luis Rijo
Data   -   Dec 07, 2024 Digital rights group NOYB gains EU-wide authority for collective data protection cases
NOYB

Privacy watchdog NOYB receives approval to launch EU-wide collective redress actions for GDPR violations and data rights.

by Luis Rijo
Data   -   Dec 05, 2024 Temu releases content moderation report for EU Digital Services Act
Temu Transparency Report

Temu details content moderation practices, automated systems, and human oversight in new transparency report for EU compliance.

by Luis Rijo
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