Decoding Cookie Consent: a look at noyb's report
New report analyzes Cookie Banner Requirements across Europe.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Looker Studio gains new features and partners in July 2024 update
Looker Studio expands functionality with Gemini integration and Partner Connectors.
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The Internet Architecture Board seeks input on AI data control mechanisms
Opting out of AI training data: IAB workshop seeks solutions.
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Stripe increases Fee 40% with plan deprecation
Stripe today announced two key updates regarding their Stripe Billing product: a plan change and a price increase.
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Slow Looker? 20 articles on performance optimization
Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.
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Transparency in AI: Can Google address publisher concerns over training data?
A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers.
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Privacy Sandbox testing reveals challenges for publishers in a cookieless future
Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers.
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Criteo's testing of Google's Privacy Sandbox raises concerns about publisher revenue
Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google.
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Adform now supports Global Privacy Control Signals in Browsers
Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites.
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Report: Social media Invalid Traffic (IVT) on the rise
A new report suggests social media platforms like Facebook and TikTok may be struggling with invalid traffic, potentially impacting advertisers.
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TikTok unveils new Privacy Controls and Ad Transparency features
TikTok introduces enhanced privacy settings and ad controls, including restrictions on teen targeting and AI-generated content disclosure tools.
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Google unveils new chrome extension to simplify enhanced conversions setup
Google's new Chrome extension, EC Assist, helps advertisers troubleshoot and optimize their Enhanced Conversions setup for better Google Ads performance.
