The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google's new "First-Party Mode" for Google Tag Manager allows website owners to host tracking scripts on their own domain for potentially better data security and privacy, but raises concerns about user control and motives.
Google updated its AdSense and AdMob policies to prohibit ads in private messaging and standardize personalized advertising regulations.
Apple's whimsical Trackers Beware ad highlights enhanced privacy features in Safari's Private Browsing 2.0, contrasting with their rejection of Google's Topics API for user privacy concerns.
Apple rejects Google's Topics API for web tracking, citing privacy concerns over user browsing history exposure.
Apple's WebKit team introduces Private Browsing 2.0 for Safari, offering advanced protection against cross-site tracking and fingerprinting. New and improved privacy features to become available in Safari 17's enhanced Private Browsing mode.
Google announces removal of custom page_size setting in GoogleAdsService.Search requests, standardizing to 10,000 rows per page.
New Fields Enhance Event Sequencing Analysis in BigQuery Exports.
Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.
GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals.
PSAT helps developers analyze and debug potential issues arising from the deprecation of third-party cookies in Chrome.
Amazon announced the general availability of Amazon Q Apps, a no-code solution for building generative AI-powered applications within its enterprise assistant tool, Amazon Q Business.
New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America.
