Recent updates to Google Analytics 360 offer users access to significantly more unsampled data, improving analysis capabilities.

Adobe launches GenStudio for Performance Marketing, revolutionizing campaign creation with generative AI and integrated partnerships.

New research highlights challenges in combining AI and human judgment for complex moral and ethical decisions.

Research uncovers surprising harmony in copyright exceptions for AI across diverse legal systems, predicting further convergence despite ongoing challenges in this rapidly evolving field.

New rules require more transparency on costs and performance for agencies managing Google Ads accounts.

New server-side API aims to balance user privacy and ad relevance as industry moves away from third-party cookies.

Google partners with anti-scam organizations to create a global platform for sharing data on online fraud and scams.

TAG study reveals 92% reduction in invalid traffic losses due to collaborative anti-fraud initiatives in digital advertising.