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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
New feature promises improved measurement signals and data durability through first-party infrastructure integration with Cloudflare.
New tool simplifies vulnerability disclosure process, aligning with industry standards for enhanced web security practices.
Google introduces "Tag has stopped sending data" and "Tag found too low on page" diagnostics to improve measurement accuracy.
by Luis Rijo
Google introduces "Tag has stopped sending data" and "Tag found too low on page" diagnostics to improve measurement accuracy.
by Luis Rijo
New feature promises improved measurement signals and data durability through first-party infrastructure integration with Cloudflare.
by Luis Rijo
New tool simplifies vulnerability disclosure process, aligning with industry standards for enhanced web security practices.
by Luis Rijo
Federal judge mandates significant changes to Google Play Store practices, allowing third-party access and payment flexibility.
by Luis Rijo
Himanshu Sharma and Jason expose GA blocking trends, offer mitigation strategies, and share crucial testing methods.
by Luis Rijo
European Commission requests detailed information from YouTube, Snapchat, and TikTok about their algorithmic recommender systems under the Digital Services Act.
by Luis Rijo
Court rules Meta must minimize data for targeted ads, even with user consent. Significant impact on online advertising industry expected.
by Luis Rijo
New research shows 91% of industry pros use generative AI, despite knowledge gaps. Key insights on adoption and challenges.
by Luis Rijo