AudienceProject pioneers YouTube Cross-Media Measurement
AudienceProject integrates with Google's Ads Data Hub, offering unprecedented YouTube campaign measurement across devices.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Azerion and Captify Partner to Boost Search Intelligence in France and Italy
Digital advertising giants Azerion and Captify join forces to enhance cookieless audience targeting in European markets.
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DoubleVerify unveils trends in Made for Advertising sites content patterns
New research reveals MFA sites focus on evergreen content, avoiding time-sensitive topics like news and sports.
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Cloudflare reveals extensive AI bot activity across the internet
New data shows widespread AI crawler presence, with Bytespider leading in requests and website access among major AI bots.
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Similarweb acquires 42matters, hoosting app intelligence capabilities
Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland.
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Grindr fined 65 million kroner for sharing sensitive user data
A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.
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Zeta launches AI-powered economic index to track US consumer trends
Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.
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GA4 unveils AI-Powered Insights
Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation.
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Google Analytics unveils Tag Diagnostics Tool to enhance data accuracy
New Tag Diagnostics feature helps websites identify and resolve tag issues for improved analytics data collection.
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Pixalate unveils May 2024 Global Mobile Publisher Trust Index Rankings
WeatherBug and TextNow lead North American apps in programmatic ad quality across Apple and Google stores.
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IAB Tech Lab releases final analysis of Privacy Sandbox fit gaps
The IAB Tech Lab released a final analysis of Privacy Sandbox, expressing concerns that it may hinder effective advertising for publishers and brands.
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Sprinklr expands partnership with Snapchat to empower brands on public profiles
Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.
