Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jul 31, 2021 DoubleVerify registers a revenue increase of 44% in Q2 2021

DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.

by Luis Rijo

Data - Jul 28, 2021 IAB Europe releases a Guide to Contextual Advertising

IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.

by Luis Rijo

Data - Jul 19, 2021 Consent Management Platform Didomi raises $40 million

The Paris-based startup this month raised $40 million in a Series B round, led by Elephant and Breega.

by Luis Rijo

Data - Jul 14, 2021 HubSpot pledges a $5 donation for each certification in HubSpot Academy

Each certification completed between August 2 and August 6 - the World Certification Week -, including recertifications and multiple certifications achieved by the same learner, represents $5 toward supporting education around the world.

by Luis Rijo

Data - Jul 13, 2021 Mediaocean to acquire Flashtalking

The combination of both companies will represent an advertising technology platform with over $200 billion in annualized media spend and over 1 trillion monthly ad impressions.

by Luis Rijo

Data - Jul 13, 2021 Google integrates the Funding Choices consent manager in Ad Manager, AdMob, and AdSense

Publishers have now an easy consent manager that automatically is setup by Google.

by Luis Rijo

Data - Jul 12, 2021 Semcasting integrates health insights into AudienceDesigner (ADS)

HealthWise says is capable of grouping every individual based on health needs and engagement in the health systems.

by Luis Rijo

Data - Jul 08, 2021 New iOS15 to hide IP addresses in web and email

iOS will be released this year, in the fall.

by Luis Rijo

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