The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The House Judiciary Committee’s Antitrust Subcommittee recommends that Apple, Amazon, Google, and Facebook are forbidden from engaging in self-preferencing.
IAS benchmarks include viewability on desktop display, desktop mobile, mobile web display, mobile web video, mobile app display, and mobile app display.
Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.
