Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1989 Articles View All

Data - Oct 01, 2020 Adsquare partners with Vistar Media

The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.

by Luis Rijo

Social - Sep 29, 2020 Amobee partners with Lotame expanding the audiences across social networks

Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.

by Luis Rijo

Data - Sep 29, 2020 HubSpot introduces custom objects, sophisticated sales reporting, and advanced permissions in the sales CRM

Sales Hub Enterprise is HubSpot's CRM. The CRM is connected with over 500 apps like LinkedIn.

by Luis Rijo

Data - Sep 28, 2020 IAB Australia publishes a paper to help the industry with the deprecation of cookies

IAB Australia this month published a paper on the cookiepocalypse. The paper Beyond the Cookie – Mapping the Future of Marketing Measurement helps advertisers and publishers understand the impact of the deprecation of cookies.

by Luis Rijo

Social - Sep 20, 2020 Oracle to take over TikTok’s data in the US

Oracle will take a 12.5% stake in TikTok Global business and store all U.S. user data on its cloud.

by Luis Rijo

Data - Sep 19, 2020 Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14

Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.

by Luis Rijo

Data - Sep 19, 2020 What are Modeled Conversions?

Modeled Conversions are created using historical data, and were first created by Google in 2017.

by Luis Rijo

Data - Sep 19, 2020 Ogury partners with DoubleVerify to avoid ad fraud

Ogury is using DoubleVerify’s pre-bid technology to avoid ad fraud.

by Luis Rijo

Other Tags 6 Tags