Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1989 Articles

Display - Sep 17, 2020 Google introduces Google Audiences targeting in Programmatic Guaranteed deals

Google Audiences are demographic segments, affnity segments, and in-market segments.

by Luis Rijo

Data - Sep 15, 2020 Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences

Custom affinity and custom intent audiences are now Custom Audiences.

by Luis Rijo

Data - Sep 15, 2020 Apple to release iOS 14 tomorrow, but without the consent manager

Apple delayed the release of the compulsory consent manager to next year.

by Luis Rijo

Data - Sep 15, 2020 Oracle stops selling third-party data in Europe, starting today

Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.

by Luis Rijo

Data - Sep 14, 2020 IAS rebrands Qualified Ads to Quality Impressions

Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.

by Luis Rijo

Data - Sep 14, 2020 AppsFlyer launches Xpend, a new cost aggregation product

Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.

by Luis Rijo

Data - Sep 07, 2020 What is Consent Mode?

When consent is not granted, no new cookies pertaining to advertising may be written.

by Luis Rijo

Data - Sep 07, 2020 Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany

In-market audiences include more than 100 French and more than 200 German audiences.

by Luis Rijo