Data

GMA SDK is prepared for the new AppTrackingTransparency framework

IAS now allows advertisers and publishers to test their contextual technology.

Google is now licencing the news from 10 newspapers in Germany and Brazil. The newspapers are ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense and UOL in Brazil. “Collaborating with Google on this new

Advertisers can now export the Google Analytics goals to the DV360 advertiser to use on Custom Bidding.

Advertisers to be able to remove view-through conversions attributed to non-viewable impressions.

Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.

Publishers not asking consent should not call Google’s ad tag.

Google decided to offer their Consent Manager Platform only to selected publishers, making the decision to not support small publishers with the full compliance. The CMP Funding Choices is invitation only.