Small businesses warn Congress: digital ad rules threaten Main Street survival
A small business coalition heads to Capitol Hill May 12-13, backed by polling showing 94% of voters say digital tools are vital for small business survival.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Previous Posts-
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Perplexity data lawsuit dropped - but the privacy questions remain
A class action accusing Perplexity of routing AI chat data to Meta and Google was voluntarily dismissed on May 1, 2026, leaving core privacy claims unresolved.
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Lunio launches affiliate fraud detection as $2.8B lost to click fraud in 2025
Lunio's real-time affiliate fraud detection targets the $2.8B in US click fraud losses recorded in 2025, screening every click and conversion before payouts.
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BirdyChat opens to 50k waitlist with WhatsApp interoperability in Europe
BirdyChat launches in Europe to 50k waitlist with WhatsApp interoperability under DMA, backed by 1.7M euros in early-stage funding from DIG Ventures and others.
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Bumble's paying users fall 21% but profits jump 165% in Q1 2026
Bumble Q1 2026: revenue falls 14% to $212M while net earnings jump 165% to $52.6M, paying users drop to 3.2M, ARPPU climbs to $22.04, and AI relaunch is ahead.
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OpenAI opens ChatGPT ads to US as Google preps Meridian for GML 2026
OpenAI rolls out self-serve ChatGPT ads with CPC. Google previews Meridian GeoX before GML 2026. Pinterest posts $1.008B in Q1. noyb sues LinkedIn over data.
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Google Signals loses ad data control on June 15 - what it really means
On June 15, Google removes Google Signals as an ad data controller in Analytics, shifting sole authority to Consent Mode ad_storage - what actually changes.
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Finland's top court rules church envelope did not breach GDPR
Finland's Supreme Administrative Court rules a parish election envelope revealing church membership did not breach GDPR, setting a nuanced Article 9 precedent.
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Google's pre-GML measurement push: Data Manager, GeoX, and Meridian Studio
Google today announced Data Manager Map View, Meridian GeoX, and Meridian Studio - three measurement updates ahead of Google Marketing Live 2026 on May 20.
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Kenya's Statistics Bill, 2026 replaces KNBS with sweeping new data authority
Kenya's Statistics Bill, 2026 proposes replacing KNBS with a new authority, expanding data governance to cover biometric, big, and citizen-generated data sets.
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Nexxen and ADvolution bring influencer fandom data to political DSP targeting
Nexxen and ADvolution have partnered to make influencer fandom audience segments available inside Nexxen DSP for programmatic political campaign targeting.
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Google Analytics opens conversion data to developers via Data API
Google Analytics Data API gains cross-channel conversion reporting in alpha for the first time, giving developers programmatic access to paid and organic data.
