Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.

California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.

A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.

Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.

Adobe's new study of 1,106 US workers finds marketers lose 91 business days yearly to low-impact tasks, with 32% quitting due to poor work management.

LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.

Thuringia's 2024 annual GDPR report rules that companies can only appoint one DPO under Article 37, with narrow exceptions for clearly separated responsibilities.