Urban VPN's in-house LinkX protocol promises 5x faster speeds
Urban VPN's in-house WireGuard protocol Urban LinkX claims 5x faster connections in lab tests while Protocol Control lets users switch VPN protocols in-app.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
-
Rakuten and impact.com unite affiliate tech, data, and services in new deal
Rakuten and impact.com on April 28 merged affiliate tech, shopper data and managed services in one performance marketing ecosystem via a new strategic alliance.
-
Food blogs beat AI for recipes: what a 2026 study found
Inspired Taste surveyed 2,008 Americans: home cooks are 300% more likely to use food blogs than AI for recipes, and 125% more likely to reach for a cookbook.
-
Performance Max placement reports now show conversions, clicks, and spend
Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon.
-
DSP concentration, UCP checkout in Search, and a 100M euro Yango fine
DSP concentration hits 85%, Google moves UCP checkout into main Search, Yango faces a 100M euro GDPR fine, and vibe-coded apps spill ad data this week.
-
Yango's €100M GDPR fine: Dutch watchdog cracks down on data flows to Russia
Dutch DPA fines Yango parent MLU 100 million euros for transferring Finnish and Norwegian driver and passenger data to Russia without adequate GDPR safeguards.
-
Vibe-coded apps are exposing corporate and personal data to the open web
Researchers found 5,000+ AI-built apps from Lovable, Replit, Base44 and Netlify exposing medical records, ad strategies and customer data to the open web.
-
Firefox private browsing flaw let ad trackers fingerprint Tor users
Firefox IndexedDB flaw let websites fingerprint users in private sessions and through Tor New Identity resets - patched April 21 in Firefox 150 and ESR 140.10.
-
Google's partner ad opt-out exists because a judge said so
Google launched an opt-out for personalized ads on partner sites, but researchers say it was rushed under a settlement deadline and lacks full integration.
-
Google targets hidden conversions with new bidding and budgeting tools
Google announces journey-aware bidding, Smart Bidding Exploration for Shopping and Performance Max, and demand-led budget pacing ahead of Marketing Live 2026.
-
GTM template fills the gap left by OpenAI's ads pixel launch
A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites.
-
Microsoft Monetize's survival bet: LinkedIn data on Amazon DSP CTV
After losing its DSP, Microsoft Monetize bets on LinkedIn's billion-member professional data to stay relevant inside Amazon DSP's fast-growing CTV ecosystem.
