The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
Google Ad Manager's legacy Reports tool shuts down May 4, 2026. Three key dates publishers must know before scheduled reports stop running. (158 characters)
Blogger's first server, named Gutenberg and kept in Evan Williams' garage, hosted tens of thousands of blogs in 1999 - a hardware origin story with modern publishing implications.
Blogger's first server, named Gutenberg and kept in Evan Williams' garage, hosted tens of thousands of blogs in 1999 - a hardware origin story with modern publishing implications.
Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
Google Ad Manager's legacy Reports tool shuts down May 4, 2026. Three key dates publishers must know before scheduled reports stop running. (158 characters)
Spain's AEPD formally warns Tools for Humanity over potential GDPR violations as World Network prepares its February 2026 Barcelona iris-scanning relaunch.
THG Beauty Media partners with The Trade Desk to offer Cult Beauty and LOOKFANTASTIC data access, marking first UK retail beauty data available on self-serve basis.
IAB Tech Lab receives donation of AI-powered taxonomy mapper from Mixpeek, accelerating Content Taxonomy 2.x to 3.1 migration from weeks to seconds using TF-IDF and LLM methods.
Meta announces construction of a 1-gigawatt data center campus in Lebanon, Indiana, representing over $10 billion in infrastructure investment and community commitments including 4,000 construction jobs and 300 operational positions.
Dating app users increasingly reject sharing names and phone numbers while accepting health data disclosure, driven by cybersecurity concerns in 2025 Verve report.
