Amazon's MMM API exits beta and unlocks retail data signals in 14 markets
Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
-
W3C opens Shenzhen office, deepening China's role in web standards
W3C finally opened a Shenzhen Representative Office after 20 years operating in China - what this means for Greater Bay Area and global open web standards.
-
Experian launches Agent Trust to verify humans behind AI shopping
Experian this week launched Agent Trust, a framework binding AI agents to verified consumer identities, with Visa, Cloudflare, and Skyfire as ecosystem partners.
-
Google Tag Manager in 2026: far more complex than most marketers think
Google Tag Manager in 2026 goes far beyond installing tags - it spans server-side triggers, consent compliance, API connectivity, and performance automation.
-
Amazon Quick desktop app learns your work - and never forgets
Amazon Quick desktop app launched April 28, indexing local files and building a personal knowledge graph across Google Workspace, Microsoft 365, and Salesforce.
-
Google Analytics Task Assistant guides property setup with step-by-step tasks
Google Analytics Task Assistant launched today, guiding property setup through six task categories for data, advertising, and privacy configuration settings.
-
Google Ads cuts granular data access to 37 months starting June 2026
Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and BigQuery pipelines.
-
Amazon Ads Data Manager: what ADM actually does and how to plug it in
Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API.
-
Shift launches privacy-first AI browser as trust gap widens
Shift this week launched Shift AI, a privacy-first browser with Cloudflare proxy and optional AI features, as 44% of users worry AI could act without approval.
-
Infillion tells DSP buyers what questions they are afraid to ask
Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic.
-
News publishers target Common Crawl, the AI training data backdoor
News/Media Alliance sent a formal letter to Common Crawl demanding it stop unauthorized scraping and block AI companies from using news content for training.
-
OpenAI's privacy policy now lets advertisers send purchase data
OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.
