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Data
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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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  • 12 min read

    Most Dutch people do not know their rights when algorithms decide about them

    A survey of 1,480 Dutch residents by the Autoriteit Persoonsgegevens reveals deep gaps in awareness of GDPR rights around algorithmic and AI-driven decisions.

  • ANA backs House privacy bill, cites 29 million ad jobs at stake 10 min read

    ANA backs House privacy bill, cites 29 million ad jobs at stake

    ANA endorses the SECURE Data Act, saying the House privacy bill protects 29 million US ad jobs and builds on frameworks already signed into law in 20 states.

  • ACCC wins right to intervene in Epic v Apple app payments case 9 min read

    ACCC wins right to intervene in Epic v Apple app payments case

    Australia's competition regulator joins Epic v Apple Federal Court hearing on app distribution and in-app payment remedies, with relief resuming 28 April 2026.

  • LATAM mobile apps: finance sessions surge 62%, installs grow 13% in 2025 11 min read

    LATAM mobile apps: finance sessions surge 62%, installs grow 13% in 2025

    Adjust's LATAM 2026 spotlight report reveals finance app sessions up 62%, ATT opt-in rates at 49%, and e-commerce installs outpacing global benchmarks in 2025.

  • House Republicans unveil SECURE Data Act to replace US state privacy laws 11 min read

    House Republicans unveil SECURE Data Act to replace US state privacy laws

    House Republicans introduced the SECURE Data Act on April 21, 2026, proposing a single US federal consumer privacy framework to replace all existing state laws.

  • AI Mode, FastSearch, and the antitrust case that exposed how Google works 9 min read

    AI Mode, FastSearch, and the antitrust case that exposed how Google works

    Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results

  • SearchApi moves to dismiss SerpApi suit born from a failed acquisition 11 min read

    SearchApi moves to dismiss SerpApi suit born from a failed acquisition

    SearchApi asks Texas court to dismiss SerpApi's trade secret and copyright claims, saying the suit is retaliation for refusing an acquisition in December 2025.

  • Ex-Google analyst says Signals change benefits Google, not advertisers 10 min read

    Ex-Google analyst says Signals change benefits Google, not advertisers

    Krista Seiden, former Google Analytics product manager, argues the June 15 Signals change quietly strips a key privacy lever while framing it as simplification.

  • British interest in European holidays surges as long-haul fares rise 8 min read

    British interest in European holidays surges as long-haul fares rise

    Taboola readership data shows Hungary up 513% and Barbados down 89% as inflation and fuel costs push British holidaymakers toward short-haul Europe in 2026.

  • CNIL's final rules on email tracking pixels are here - what changes 10 min read

    CNIL's final rules on email tracking pixels are here - what changes

    France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.

  • DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub 10 min read

    DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub

    DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.

  • Differentiation beats lead gen as marketers' top challenge in 2026 report 11 min read

    Differentiation beats lead gen as marketers' top challenge in 2026 report

    Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.

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