CNIL's final rules on email tracking pixels are here - what changes
France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub
DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.
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Differentiation beats lead gen as marketers' top challenge in 2026 report
Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.
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EU court's top adviser says data watchdogs must honor GDPR access requests
An EU Advocate General says data protection authorities qualify as data controllers under GDPR and cannot block subject access requests under national law.
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Dresden court hits Meta with €1,500 GDPR fine over Instagram tracking
A German appeals court on April 13, 2026, ordered Meta to pay €1,500 in GDPR damages for tracking an Instagram user via Business Tools on third-party sites.
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Amazon cross-account reach reporting lands after months of buildup
Amazon Ads launched cross-account reach and frequency reporting on April 2, letting advertisers deduplicate audiences across DSP and Sponsored Ads accounts.
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Europrivacy gets EU seal of approval as a data transfer tool under GDPR
EDPB approves Europrivacy as a European Data Protection Seal for GDPR cross-border transfers, giving non-EEA data importers a certified transfer mechanism.
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Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
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EFF files deceptive trade complaint against Google over ICE data handover
The EFF filed complaints with California and New York AGs on April 14, 2026, accusing Google of handing a student's data to ICE without prior notice, breaking a decade-long promise.
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MIT report: why privacy-led UX is now a marketing imperative in the AI age
MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.
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Data Studio is back: Google kills Looker Studio name for good
Google reversed its 2022 Looker Studio rebrand on April 11, 2026, restoring the Data Studio name and expanding the platform with BigQuery agents and Colab apps.
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Fastly brings Google tag gateway to its CDN, promising 14% signal uplift
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
