The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026.
Polish digital advertising market transparency improves with launch of comprehensive industry directory covering nine sectors and 55 categories from agencies to analytics.
US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.
US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.
Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026.
Polish digital advertising market transparency improves with launch of comprehensive industry directory covering nine sectors and 55 categories from agencies to analytics.
Bombora's B2B data powers 300 new Proximic by Comscore Predictive Audiences, enabling contextual targeting across The Trade Desk and Microsoft Monetize.
Microsoft Clarity launched Bot Activity tracking on January 21, 2026, revealing which AI systems crawl websites and how automated traffic affects infrastructure performance.
Azira foot traffic data shows Dunkin', Little Caesars, and Taco Bell saw 31% store visit increases after 2025 Super Bowl ads, with peak impact hitting 48% on Thursday.
Yelp acquires AI communication platform Hatch for $270 million to automate lead management for home services businesses, marking its largest AI investment to date.
