Fastly brings Google tag gateway to its CDN, promising 14% signal uplift
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Amazon acquires Globalstar to add direct-to-device coverage to Amazon Leo
Amazon acquires Globalstar, adding direct-to-device satellite coverage to Amazon Leo and absorbing Apple's Emergency SOS satellite infrastructure globally.
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Audit finds Google, Meta and Microsoft set ad cookies after users opt out
An independent audit of 7,000+ California websites found Google, Meta and Microsoft setting ad cookies despite opt-out signals, with $5.8B in potential fines.
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Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising
Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation.
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Mediavine brings 18,000 publishers' audience data into Index Marketplaces
Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.
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Intentsify hits 20% revenue growth and goes global with 700+ B2B audience segments
Intentsify reports 20% YOY revenue growth in Q1 2026, launches 700+ pre-built B2B audience segments in The Trade Desk and DV360, and expands to 90+ countries.
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Grocery TV adds third-party sales lift data to its in-store ad network
Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data.
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euNetworks joins AWS European Sovereign Cloud as first connectivity partner
euNetworks named connectivity partner for AWS European Sovereign Cloud, enabling private direct access with data residency and operational autonomy across Europe.
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Google strips Analytics of ad data authority in June 2026 consent overhaul
Google splits Analytics-Ads consent controls: Signals loses ad data authority June 15, 2026, making ad_storage the sole governing parameter for linked accounts.
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Amazon gives away the tool that fixes programmatic's QPS waste problem
Amazon donates Dynamic Traffic Engine to IAB Tech Lab, enabling DSPs to signal bidding priorities to SSPs and cut QPS waste across the programmatic supply chain
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Belgian DPA's guide on AI and privacy: what your data rights actually mean
The Belgian DPA today published its first citizen-focused guide on AI and privacy, covering data rights, profiling risks, and GDPR protections under the AI Act.
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Montana subpoenas Ford and Stellantis over secret vehicle driving data deals
Montana AG Austin Knudsen issued investigative demands to Ford and Stellantis demanding all records on connected vehicle data sold to insurers and data brokers.
