Viant buys TVision for $40M to end TV's self-measurement problem
Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Apple removes Freecash iOS app, threatening a $100M rewarded UA channel
Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.
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Merchant API comes to Google Ads scripts April 22 as Content API nears its end
Google Ads scripts gain Merchant API support on April 22, 2026, while the Content API for Shopping heads toward its confirmed August 18, 2026, shutdown date.
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Why AI ad agents need taxonomy IDs, not natural language
IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys.
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EDPB 2025 annual report: €1.15bn in GDPR fines, new AI and DMA rules
The EDPB's 2025 annual report reveals €1.15bn in GDPR fines, first-ever DMA-GDPR joint guidelines, and a major push to simplify compliance across Europe.
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Kenya fines a health app KES 50,000 for using a doctor's photo without consent
Kenya's data regulator ordered ESHE Community to pay KES 50,000 and remove promotional TikTok and Instagram videos after publishing a doctor's photo without verified consent.
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Google merges all ads developer tools into one hub - is it enough?
Google launched a unified Advertising and Measurement Developers Hub on April 6, covering APIs, SDKs, tagging, analytics, and publisher tools in one portal.
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Microsoft Advertising kills SOAP API: what the October 2026 deadline means
Microsoft Advertising is retiring its SOAP API by January 31, 2027, with new features exclusive to REST from October 1, 2026. Here is what changes and when.
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Google Ads finally collapses enhanced conversions into a single toggle
Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.
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Google quietly kills Display and Video support in Performance Planner
Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.
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The CMO is losing control - Empathy Lab's blueprint to fight back
Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.
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IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
