The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google integrates Gemini AI into Trends Explorer on January 14, 2026, automating search term suggestions and comparison analysis for journalists and marketers.
Apple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.
Google integrates Gemini AI into Trends Explorer on January 14, 2026, automating search term suggestions and comparison analysis for journalists and marketers.
Apple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.
Honey browser extension terminated from Rakuten Advertising affiliate network on January 12, 2026, losing access to major retail partners including Walmart.
Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.
Location intelligence platform releases four high-intent audience segments for Chinese New Year, Valentine's Day, Super Bowl, and Winter Olympics campaigns.
