Kantar Media exits Kantar Group and relaunches as Fifty5Blue
Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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California bill targets secret recordings by smart glasses in workplaces
California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.
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Google sued over RTB data transfers to Baidu, ByteDance, and Temu
A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.
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Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP
Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.
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Infillion buys Catalina to lock in $600B in annual purchase data
Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.
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84% of marketers work overtime - Adobe study exposes the productivity crisis
Adobe's new study of 1,106 US workers finds marketers lose 91 business days yearly to low-impact tasks, with 32% quitting due to poor work management.
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LiveRamp and Scowtt bet on CRM signals to fix ad optimization
LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.
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Thuringia DPA says two data protection officers is one too many
Thuringia's 2024 annual GDPR report rules that companies can only appoint one DPO under Article 37, with narrow exceptions for clearly separated responsibilities.
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Blogger's original server resurfaces in Ev Williams' garage, 26 years on
Blogger's first server, named Gutenberg and kept in Evan Williams' garage, hosted tens of thousands of blogs in 1999 - a hardware origin story with modern publishing implications.
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Google quietly strips Lookalike's hard targeting control in Demand Gen
Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
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Google Ad Manager's legacy reports tool to shut down May 4 - what publishers face
Google Ad Manager's legacy Reports tool shuts down May 4, 2026. Three key dates publishers must know before scheduled reports stop running. (158 characters)
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Spain's data regulator warns World's iris-scan operator over GDPR risks
Spain's AEPD formally warns Tools for Humanity over potential GDPR violations as World Network prepares its February 2026 Barcelona iris-scanning relaunch.
