LiveRamp just turned its data marketplace into an AI model training hub
Data collaboration platform opens licensing infrastructure for training data, third-party models, and AI-powered applications starting January 6, 2026.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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German court holds third-party cookie providers liable without consent
Frankfurt Higher Regional Court rules technology companies placing third-party cookies face direct liability even when website operators fail to obtain user consent, awarding €100 damages in December 2025 decision.
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Google's $32 billion bet on cloud security faces February deadline
Description: European regulators must decide by February 10 whether to approve Google's largest-ever acquisition of cybersecurity firm Wiz amid warnings from researchers about vertical monopolization risks.
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Spend-based carbon measurements overstate ad emissions by 450%
Cedara and momox case study reveals how spend-based carbon calculations inflate digital advertising emissions compared to GMSF activity-based methodology.
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Google's hidden data controls let advertisers block tag tracking
Unnoticed Google Tag feature enables advertisers to block advertising, analytics, and diagnostic data collection when users deny consent across platforms.
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California lawmaker wants to ban selling your sensitive data
California Assembly Member Christopher Ward introduced legislation January 5 that would prohibit businesses from selling sensitive personal information to third parties under state privacy laws.
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Influencers strike back with detailed contracts showing Honey violated terms
Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.
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How GDPR strangled European tech before it could compete
New research reveals privacy regulation drove US investors from Europe, cutting venture capital by 20% and forcing tech startups to rely on local funding ill-equipped for global growth.
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Former EU commissioners defend digital rules against Trump censorship claims
Former EU commissioners defend the Digital Markets Act against Trump's censorship accusations, clarifying the focus on fair competition and market transparency.
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Major browsers achieve cross-platform parity on web performance metrics
Safari 26.2 delivers final pieces needed to measure Core Web Vitals uniformly across Chrome, Firefox, and all major browsing environments, ending years of fragmented performance tracking for marketing professionals.
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Google preparing to shut down Ads API v19 in February 2026
Google Ads API version 19 will sunset on February 11, 2026. Developers must migrate to newer versions before all v19 requests begin failing across the platform.
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Vietnam implements comprehensive personal data decree on final day of 2025
Vietnam issues sweeping data protection implementation decree December 31, setting strict compliance requirements for digital businesses processing personal information.
