The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.
Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.
Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.
Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.
Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.
Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.
Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.
Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.
Stripe CEO reveals US software startups now grow significantly faster than European peers since mid-2023, driven by faster technology adoption patterns.
