The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.
Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.
Consent management platform Usercentrics processes 7 billion consents monthly across 2 million websites as privacy regulations protect 82% of global population.
Consent management platform Usercentrics processes 7 billion consents monthly across 2 million websites as privacy regulations protect 82% of global population.
California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.
Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.
Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.
Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.
Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.
Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.
