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Data
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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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  • 11 min read

    Apple services shattered records in 2025

    Apple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.

  • Honey loses access to 2,000 clients after Rakuten network termination 15 min read

    Honey loses access to 2,000 clients after Rakuten network termination

    Honey browser extension terminated from Rakuten Advertising affiliate network on January 12, 2026, losing access to major retail partners including Walmart.

  • Google shuts down session tracking for new advertisers in Ads API 9 min read

    Google shuts down session tracking for new advertisers in Ads API

    Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration.

  • Microsoft Advertising and Epsilon bring precision targeting to search campaigns 11 min read

    Microsoft Advertising and Epsilon bring precision targeting to search campaigns

    Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.

  • Adsquare launches Q1 seasonal audiences targeting $18.6 billion spending window 9 min read

    Adsquare launches Q1 seasonal audiences targeting $18.6 billion spending window

    Location intelligence platform releases four high-intent audience segments for Chinese New Year, Valentine's Day, Super Bowl, and Winter Olympics campaigns.

  • Iran goes dark: 98% of internet infrastructure collapses in nationwide shutdown 12 min read

    Iran goes dark: 98% of internet infrastructure collapses in nationwide shutdown

    Iran's government executed a near-total internet blackout on January 8, 2026, eliminating 98.5% of announced IPv6 address space and cutting traffic by 90% within 30 minutes as protests spread across the country.

  • 9 min read

    Cloudflare updates x402 template as micropayments gain traction

    Cloudflare updated its open source x402 payment-gated proxy template on January 9, 2026, enabling website owners to charge per download, per API call, or per crawl as traditional content monetization models face pressure.

  • Cloudflare faces €14.2 million fine from Italian regulator over piracy enforcement 14 min read

    Cloudflare faces €14.2 million fine from Italian regulator over piracy enforcement

    Italian communications authority AGCOM fines Cloudflare €14.2 million for refusing to comply with orders to block pirated sports streaming content through its DNS services.

  • California data broker fined $45,000 for selling health condition lists 12 min read

    California data broker fined $45,000 for selling health condition lists

    Texas company marketed consumer data on Alzheimer's, addiction, and ethnic backgrounds without Delete Act registration compliance, faces December deadline.

  • Google adds one-click GCP deployment to tag gateway arsenal 10 min read

    Google adds one-click GCP deployment to tag gateway arsenal

    Description: Google Tag Manager integrates Google Cloud Platform deployment for tag gateway, expanding beyond Cloudflare with automated External Application Load Balancer configuration.

  • Magnite partners with deep learning firm to enrich programmatic bidstream 11 min read

    Magnite partners with deep learning firm to enrich programmatic bidstream

    Magnite integrates Cognitiv's deep learning models into ClearLine on January 6, expanding real-time curation capabilities across premium video inventory and omnichannel campaigns.

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