Google adds privacy controls for Indiana, Kentucky, and Rhode Island
Google announced Restricted Data Processing mode for three states effective January 2026, supporting compliance with new consumer privacy laws.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
-
Amazon expands Prime Video Channel analytics to all eligible marketing partners
Prime Video Channel Insights dataset exits beta, enabling channel partners to analyze audiences and activate campaigns across Amazon's advertising platforms.
-
Amazon Ads introduces benchmarks for data-driven advertising decisions
Amazon introduces benchmark reports enabling advertisers to compare brand performance across ad formats and campaign goals using sophisticated peer matching methodology.
-
Utiq reaches 70 million users across six European markets
Telco-powered advertising identifier Utiq announced November 15 it reached 70 million users in Germany, Austria, France, Spain, UK and Italy with 300+ publishers.
-
Chrome reaches 66.3% market share as Safari grows to 15.1% in Q3 2025
Cloudflare's Q3 2025 browser data reveals Chrome gaining ground while emerging privacy-focused browsers show modest growth across mobile and desktop platforms.
-
Epsilon audiences now available on Pinterest with improved match rates
Pinterest integrates Epsilon Clean Room technology for direct audience activation, offering 3-day faster delivery and 5-15% higher match rates for US, UK, and France advertisers.
-
Amazon expands conversion path reporting worldwide after beta launch
Amazon Ads extends conversion path reporting to 29 countries after January 2025 beta, tracking 30-day customer journeys across sponsored ads and DSP formats.
-
Google AdMob launches consent syncing for apps using European CMP
AdMob introduces cross-app consent syncing for European regulations on November 10, eliminating redundant privacy prompts across multiple applications.
-
TikTok wins delay on order blocking China data access during appeal
Irish court allows TikTok to keep sending European user data to China while challenging €530 million fine, ruling could take until March 2026 to resolve.
-
Google activates privacy controls in Delaware and Oregon via GPC signals
Google AdSense implements Global Privacy Control for Delaware and Oregon users, triggering Restricted Data Processing mode starting November 17, 2025.
-
German regulator approves Microsoft 365 for GDPR compliance
Hessian data protection authority concludes Microsoft 365 cloud services can operate within GDPR requirements after three-year negotiation process addressing key concerns.
-
Microsoft Clarity highlights five analytics strategies for Black Friday
Real-time monitoring, heatmaps, funnel tracking, segmentation, and campaign comparison features address e-commerce challenges during peak shopping period.
