The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Looker Studio adds seven new Google Ads fields including conversion-by-date metrics, customer segmentation, and profit analysis capabilities to reporting platform.
Amazon DSP forecasting API exits beta and enters general availability, providing real-time campaign forecasts for advertisers through API v1 infrastructure.
Looker Studio adds seven new Google Ads fields including conversion-by-date metrics, customer segmentation, and profit analysis capabilities to reporting platform.
Amazon DSP forecasting API exits beta and enters general availability, providing real-time campaign forecasts for advertisers through API v1 infrastructure.
Amazon Ads improves branded search identification in attribution reporting with enhanced matching for brand variations, misspellings, and trademarks across regions.
Looker Studio Pro subscribers can now schedule and send reports directly to Slack workspaces. Google launched the integration on October 16, 2025 in preview.
Nexxen announced on October 16 it has licensed automatic content recognition audience segments to Yahoo DSP in the U.S., U.K., and Germany for cross-platform targeting.
Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns.
