IAS earns MRC accreditation for third-party Amazon DSP measurement
Integral Ad Science receives Media Rating Council certification for server-to-server measurement of Amazon DSP impressions, viewability, and invalid traffic metrics.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Apple launches Digital ID using U.S. passports for airport verification
Apple on November 12, 2025 introduced Digital ID functionality that allows users to create identification credentials in Apple Wallet using U.S. passport information for TSA checkpoint verification at airports.
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Similarweb posts eighth straight positive cash flow quarter in Q3
Digital intelligence company reports $71.8M revenue with 11% growth, 6,127 customers, and $268M in remaining performance obligations as GenAI products gain traction.
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German court permits telecoms to share customer data with SCHUFA for fraud
Federal Court of Justice rules telecommunications companies can transmit positive customer data to SCHUFA credit bureau under GDPR fraud prevention provisions.
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IAB Tech Lab opens agentic framework and on-device AI for publishers
IAB Tech Lab releases Agentic RTB Framework v1.0 for public comment on November 12 while Verve emphasizes on-device cohort modeling as privacy-compliant solution.
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Amazon rebrands Project Kuiper as Amazon Leo for satellite internet service
Amazon announced November 13 its Project Kuiper satellite network will now be called Amazon Leo, with 150+ satellites in orbit and customer deployments beginning.
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Apple tightens App Store age controls and data sharing disclosure
Apple updated App Store review guidelines on November 13 with new content restrictions, age verification requirements, and enhanced privacy disclosure obligations for developers.
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IAB Tech Lab opens agentic RTB framework for container-based advertising
IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising.
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WhatsApp enables third-party messaging in Europe under DMA compliance
WhatsApp launches interoperable messaging with BirdyChat and Haiket in Europe, allowing cross-platform chats while maintaining end-to-end encryption under DMA requirements.
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PayPal fails to compel arbitration in Honey affiliate commission lawsuit
Federal court denies PayPal's arbitration motion in class action over Honey browser extension's affiliate commission practices on November 7, 2025.
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Apple mini apps program breaks commission model with embedded distribution
Apple's Mini Apps Partner Program introduces 85% revenue share and embedded distribution, fundamentally differing from standard 30% App Store commission structure, according to entrepreneur Greg Isenberg.
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India launches comprehensive data protection rules with consent managers
India's Ministry of Electronics published Digital Personal Data Protection Rules 2025 on November 13, establishing consent frameworks and compliance timelines.
