Firefox cuts fingerprinting trackability in half with new protections
Mozilla Firefox 145 introduces comprehensive anti-fingerprinting defenses that reduce user trackability by 50% across private browsing sessions.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Europe proposes machine-readable consent signals for GDPR compliance
European Commission amendments would require websites and apps to recognize browser-based consent preferences after six-month transition period, except news media.
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Google DeepMind develops efficient document ranking method through attention optimization
Google DeepMind researchers introduce BlockRank, reducing computational costs for large language model document ranking by 4.7 times through structured sparse attention.
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Google and Meta sue California over social media age restrictions law
Google, YouTube and Meta filed separate lawsuits November 13 challenging California Senate Bill 976 provisions restricting personalized feeds for minors.
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This week: Amazon unleashes advertising infrastructure overhaul
Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.
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InfoSum launches Beacons for cross-cloud data collaboration
InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.
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Usercentrics reaches €100M ARR milestone in consent management
Consent management platform Usercentrics processes 7 billion consents monthly across 2 million websites as privacy regulations protect 82% of global population.
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California approves regulations for data broker deletion platform
California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.
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Google lowers incrementality testing threshold to $5,000 for advertisers
Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.
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Google launches Ads and Analytics Advisors for all English accounts
Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.
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Vodafone withdraws from public internet exchanges in Germany
Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.
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Amazon adds Brand Store page views metric for Sponsored Brands
Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.
