New guidelines address profiling restrictions, age verification, and advertising transparency obligations under dual regulatory framework.

Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.

TikTok jumped to number one among most scraped websites in 2025 as companies collect diverse content for AI training, with video platforms now representing 38% of all scraping activity.

Amazon Brand Lift measurement system extends to eighth global market as Mexican advertisers gain brand impact tracking capabilities through Amazon DSP campaigns.

Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.

Testing shows click identifier behavior varies across browsing modes, with default settings maintaining current attribution capabilities.

Comscore announces AI-powered Data Partner Network on September 3, 2025, enabling privacy-first audience targeting with over 95% segment growth and 30% better engagement.

Chinese company accused of enabling unauthorized data collection through JPush SDK without parental consent in federal court complaint filed September 2, 2025.