The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.
Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
Brave browser hit 101 million monthly active users on September 30, 2025, with search platform processing nearly 20 billion annual queries.
Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles.
Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.
NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.
Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.
Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.
Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.
WebKit announces Digital Credentials API support in Safari 26 for iOS, iPadOS, and macOS, enabling websites to request mobile IDs from Apple Wallet and third-party wallets.
