EU Chat Control vote triggers 1,770% surge in proxy usage
Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google updates Meridian MMM with pricing variables and new priors
Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.
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The Trade Desk launches data marketplace overhaul with AI scoring
The Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.
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Cloudflare launches Observatory and Smart Shield for website performance
Cloudflare announced Observatory monitoring platform and Smart Shield on September 26, 2025, offering performance insights and one-click fixes for all subscription tiers.
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Google AdSense rolls out traffic source breakdown for publishers
Google announced new traffic source breakdown in AdSense reports on September 26, enabling publishers to track visitor origins from direct and platform traffic.
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Austrian authority rules credit scoring fully automated decisions unlawful
Data protection ruling finds KSV1870's algorithmic scoring system violated GDPR prohibitions against automated decision-making.
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SURF downgrades Microsoft Copilot education risks to medium while privacy concerns persist
Dutch education IT cooperative signals cautious progress but maintains reservations about AI tool's data handling and accuracy issues
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New brain study reveals the psychology behind video advertisement liking
Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences.
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AudienceProject launches cross-media measurement services in Mexico
AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.
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ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing
Australian regulator alleges US-based service misled consumers about true costs and government affiliation, highlighting ongoing issues with deceptive online practices.
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French regulator fines SHEIN's subsidiary €150 million for cookie violations
France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.
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Kochava study shows TikTok impact 35% higher with marketing mix modeling
New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.
