Nielsen Marketing Cloud data becomes available on InfoSum platform
InfoSum's secure environment now hosts trusted NMC datasets across U.S., UK, and Canada for enhanced first-party data insights.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google enhances gtag.js API with session number tracking capability
gtag.js get() API now supports parsing Google Analytics session numbers from session cookies, adding to existing session ID retrieval capabilities for improved user tracking.
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Dentsu explores sale of operations outside Japan
Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.
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Google announces major DV360 changes for September
Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.
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DV360 introduces new frequency cap and reach metrics
Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025.
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Estonian court backs data authority's power to order written assessments
Estonia's highest appeals court rules data protection authorities can require controllers to submit written legitimate interest assessments under Article 58(2)(d) GDPR.
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Google launches enhanced measurement tools for iOS app campaigns
Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities.
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Google releases open-source Merch Intel dashboard
Google Marketing Solutions launches free Merch Intel dashboard on GitHub, offering retailers AI-powered pricing intelligence and bestseller analysis tools.
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Generative AI shows characteristics of general-purpose technology
Research suggests widespread applications span beyond software into life sciences, finance sectors with continuous improvement over time.
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Google Analytics enhances ecommerce data functionality
Google Analytics expanded ecommerce dimensions and metrics availability in reporting tools on August 25, 2025, improving data accessibility and match type support.
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Ad buyers lose key tool as Prebid breaks auction tracking system
Prebid removes cross-platform tracking that helped advertisers detect duplicate bids and waste, leaving demand-side platforms without crucial transparency tools.
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Austrian authority orders YouTube to honor data access request after 5-year case
After half a decade of proceedings, YouTube must provide complete data access including tracking information, storage periods, and data recipients within four weeks.
